Given the great role conducted by woman towards her family and society; as she is more committed and interested in providing happiness and joy for kids and the whole family. She also has more time to meet other women, form positive relations and search for the new; she also has a greater tremendous taste and she is caring about details, which makes her able to determine and demand the entertainment activities that would make life more happiness and productive.

It was important to launch the initiative of establishing a company specialized in (On-demand entertainment for women).

Such company will develop and operate various entertainment centres and multi-sports club for women in parks, universities, malls, residential communities, resorts and other…

It will also:

• Establish unique entertainment landscapes that develop the tourism sector in society;
• Create cognitive entertainment centres for women that provide alternatives for fun and joy in privacy and civilized environment, away from the deviant thoughts and erratic behaviors.
• Open work opportunities for women through direct jobs in the project, or through projects and services provided by the projects.
• Proceed as an incubator for the works of the productive and entrepreneur women aiming at establishing investment projects.

This initiative acquires its importance based upon two pieces of information:

1. Entertainment projects designated for women are so limited; each society may verify the accuracy of this information according to its reality and data..
2. Great number of the entertainment projects for women were unsuccessful regarding the  deterioration in the quality of services after being launched such as (Women Parks) or (Women Markets) that were launched in a number of cities. These projects were unsuccessful and were closed due to the non-appearance of a management specialized in such type of entertainment projects…

Dr.  Mohammed bin Yahya Al Mufarreh 

Creator and founder of  (On-demand Entertainment )