I met with an owner of a big toys company. I put up before him a new interactive game model for adults and asked him to play and make a challenge with me while we were talking about our work. He hesitated and looked a bit embarrassed and then refused saying “I am not very good at playing”! He was convinced that he is at work now and cannot have fun though his work is playing. However, I did not get very surprised, as I, not long ago, felt embarrassed to talk or ask for entertainment as well as to play or engage in some entertaining activity. The reason may be the nature of my practical or personal life or my limited information that has made me for a long time do not know the difference between: just playing and entertaining, and entertainment that can be a mean to achieve  many valuable things; perhaps it was the same reasons for many as well.

It is likely that many forms of entertainment that are useful mentally, psychologically, socially, etc., have not yet reached our list of information; or may be that we have an incomplete understanding of the nature of life and that we neglect our natural right or natural right of those we are responsible for, such as family members or school students and employees, etc.

Spending time in entertainment with its various activities and multiple forms may be your way to happiness and actual achievement in theoretical and practical life.

Our human nature cannot bear remaining in a basic style of living. Rather, it likes ranging between seriousness and fun. With the pressures of life and its increasing materialistic styles, entertainment is a successful way of living to accomplish many serious things.

In my office I urge not to hold any meeting without the spirit of fun and a new entertainment experience. It is best, as I prefer, that the meetings to be very short and practical in an open, cheerful and colourful work environment.

(Entertainment) is overlapped with life and not just a part of it. It may have a dedicated time as it is a mean of learning (Edutainment) or SkillsTainment (a term that I developed during my studies of entertainment) or KnowledgeTainment (a term that I developed during my entertainment studies). Entertainment also may not have a dedicated time, but it is preferred to be separated from any basic obligations or responsibilities as it is the mean that minimizes the negative effects of life pressures, its increasing obligations and its necessary duties.

Dr. Mohammed Bin Yahya Al- Mufarreh

Innovator and founder of  (On-demand Entertainment )