In an earlier article, I referred to education through entertainment - a concept that has been widely used to convey the lessons of educational methodology in ways and means of entertainment.

It has also been emphasized that it is dedicated to teach children and young people.

In another article, I developed a special term and presented an initiative to adopt it (skills through entertainment).

It is concerned with every learning process that takes place outside the systematic educational framework.

It is directed to both adults and young people.

It is exposed to all scientific, technical, craftsmanship and other fields.

  In this article, we present a more specialized initiative that we believe is generated by on- demand entertainment and should be given the right to care and attention.

There are general levels of learning that may address the masses or convey different levels of culture and knowledge; such as the establishment of historical, artistic, scientific, specialized and innovative museums, as well as the establishment of various botanical gardens and zoos in addition to other entertainment projects that can be considered as cultural monuments that provide information with the latest methods of presentation to visitors.

They are merely different forms of transferring knowledge through entertainment. 

On the other hand, You can find a lot of plays, festivals and artistic performances that people enjoy watching it and it occupies their time, but those that create cultural mobility in the community, disseminate concepts and behaviours, raise the level of awareness and information and give the opportunity for talented to move and make economic and cultural mobility in society are considered to be apart from the cognitive entertainment.

This type of learning that can be done outside the educational institutions, which not only develop individual skills, but also address the communities and the masses. So, I thought to take the initiative and give a distinctive name by calling it:  

Knowledge through Entertainment (KnowledgeTainment)

The projects of knowledge through entertainment, in its core, are the projects adopted by governments because their goals exceed the purposes of profitability, their usefulness is calculated by decades and its effects extend to reach many individuals and generations.Therefore, It is important for state institutions to distinguish them from others so as to focus on them and consequently the achievement would be greater.

Dr. Mohammed Bin Yahya Al- Mufarreh

Innovator and founder of  (On-demand Entertainment )