Entertainment is a new prospect for projects services.

The public and (service) projects compete in attracting customers and the beneficiaries of their services. This competition is highlighted through marketing campaigns, improving services and trying to satisfy customers and listen to their opinions and evaluation.

There is a new dimension, and a broad vistas to see the role of real entertainment in the world and society.

One of the most important areas in which entertainment can be added and make a difference and advantage is the field of services provided to customers and beneficiaries in public or private projects.

(The entertainment element controls all people's choices; from the malls where they shop, the fast food restaurants where they eat lunch, the type of sleepwear they buy for their children, and the airlines they decide to travel with).

Let us imagine, when we allow entertainment to play an active role in society. How the society will determine the level of services it wants to have?

Schools that follow the methods of entertainment in learning; When you choose a school for your children you will ask if the school applies the methods of education in entertainment with a view to  the discovery of talent and develop the skills of students or not. You will inquire as well if the school provide teachers with recreational means and equipment that help to deliver the message better or not? Is it considered to be an attractive environment for outstanding teachers living who feel happy during performing their work or not?!

Restaurants and coffee shops offering entertainment; when you enter a restaurant or coffee shop will differentiate between them on the basis of having an (entertainment list), which provides entertainment for customers during the waiting time of their orders and provides them with various experiences during the time they pass with family or friends.

Hotels, chalets and resorts that are characterized by entertainment; when you choose a hotel for your family during travels, during your business trips or during your health checks, you will choose it on the basis of who offers a list of (room entertainment) and also offer a list of (room service). When guests choose a tourist accommodation they will ask about its entertainment activities and ask about the existence of the pool or meals and the view; where collective and individual experiences are provided on an entertaining basis that helps in spending the enjoyable and useful time.  

Markets and shopping centres; renewable entertainment activities such as concerts and competitions will be part of its permanent structure, as the area of restaurants, children's games and cinemas is part of its permanent structure. Tour and party planners; they will add a lot of renewable entertainment facilities and means that make their customers feel more comfortable and provide them with unique entertainment experiences.

Residential complexes will allocate a renewed entertainment place and provide an office for management, maintenance, cleanliness and security. Companies, factories and banks will allocate certain space and time for entertainment activities just as it allocates space and time for production, customer service, accounting and others.

Thus, we are talking about a new prospect for service standards that can be used in all aspects of life and for all targeted groups and make the entertainment activities and forms an essential part of distinguishing between products, services profitable and non-profitable projects.

Dr. Mohammed Bin Yahya Al- Mufarreh

Innovator and founder of  (On-demand Entertainment )