Taking into account that entertainment is associated with value and is interrelated with life; (Entertainment) deserves to be given enough attention because it has a deep, influential and an effective role in addition to a great importance for everyone and group everywhere, anytime, whatever their age and work. When we start to classify some images of the presence of entertainment, we find that life cannot go on without (entertainment).

Let’s think together in these themes:

The first theme: Entertainment is considered to be a mean of education and influence instead of the direct memorization, especially with young children. When you take your son in a fishing trip for example, he sees and takes part in the preparation of the journey, then patience and waiting for results. This is considered to be better than many lectures and instructions.

The second theme: Entertainment gives you time for your own happiness, and a happy time with your family members; in the midst of the increasing preoccupations of life and the technological revolution that has entered every home, so we need more entertainment ideas, especially in its interactive activities, which are considered to be an attraction and a meeting point that increases our happiness as well as the time passed with family and friends.

The third theme: Entertainment is an enjoyable way to gain knowledge and make new relationships. One study shows that a person can achieve an outstanding success in one of three ways; having a special knowledge, having a special skill, or having a special relationship. We all know that relationships are considered the basis for the success of many things in life, and shorten the time to get better results. Then, how could you increase your relationship to achieve more success?

Entertainment can help you a lot as you can meet new people in public entertainment events, sports clubs, exhibitions, parks, public or private competitions and more.

(Entertainment) is a shared desire between people according to their gender, age and affiliations. Therefore, it helps to consolidate social relations among them. In addition, it provides the opportunity of knowing and getting acquainted with the culture of others easily.

The fourth theme: Entertainment is the power that contributes to the development of personality, the discovery of talents, the development of skills, and the acquisition of new knowledge and experiences.

In the world today, each individual faces a recurring challenge which is the need to deal with things that he does not know in advance. Thus, the ability of fast learning becomes the most important skill. Perhaps, entertainment and its varied activities are the best choice to help learn any skill in a likable and fast manner.

The fifth theme: (entertainment) helps to overcome the mental and psychological problems as a result of spending most of the time facing the pressures of life and routine. It has many health benefits so that (entertainment therapy) is used in the rehabilitation programs and care for the elderly and people with special needs.

(Entertainment) an opportunity to eliminate the feeling of boredom and fatigue (in the sense of illness); removing distress, making them in a state of energy and vitality, changing the rhythm of daily life, adding joy to the life of the individual and enabling him to perform the work and tasks better.

(Entertainment) has many activities (individual and collective) that help the individual to get rid of negative energy and tension. It directs them towards positive activities that meet his needs and make him feel satisfaction and psychological comfort, in a way that helps him to perform his responsibilities, increase productivity, renew his  motivation as well as eliminate the sense of boredom and emptiness.

These are basic themes, if we add to them the following important questions that are repeated almost daily in different forms:

• How do we spend our free time?
• What are the new things that we can try and enjoy?
• What will we do at the week end or the holiday?
• How will we keep the children busy?

We will find that entertainment is that wide world that has many wonderful, endless and renewable answers for all these questions. It addresses with full merit all these themes in the daily life of each one.

Dr. Mohammed Bin Yahya Al- Mufarreh

Innovator and founder of  (On-demand Entertainment )