At work, we complain about the poor productivity as well as disloyalty, despite the increasing programs of motivation, control and others;

In education, we complain about the weak outputs and disciplines, despite the increasing researches and tools;

At home, we complain about the weakened family relation, despite the increasing awareness and means to help strengthen it;

In world, we complain about the increase in unemployment and vacancy, despite the increase in job opportunities, technical means and looking forward to the future.

I believe that the reason behind many of these complaints is the separation made by human beings between (the world of living) and I called it (the world of productivity) and the (world of entertainment) and I called it (the world of happiness).

Generation after generation, we believed that (happiness) cannot be achieved unless we are separated from the imposed restrictions upon us by our living at home, school and work (where we should focus on increasing productivity only).

The truth is that we must live in one world where happiness is associated with productivity to create a better world and a much more beautiful life.

This can be achieved by (entertainment), which can make a positive difference and a better change in many areas of daily life and issues of mankind. The following are examples and a reference to the most important  of which:

1. The field of motivation and raising individual productivity: Institutions are constantly looking for incentives to raise the level of loyalty; belonging and productivity of its employees, (Entertainment) in its various sustainable ways achieve this as it will bring people from the traditional pattern in the working life to a more fun and creative pattern.

Especially since entertainment cannot be limited to its forms, activities and types and can be adopted and achieve the objectives of many working environments, whatever their objectives.

1. The field of public awareness: when governmental or semi-public institutions decide to raise public awareness and draw the attention of a number of people to a certain issue or change their behaviour in a short time, the required message can be presented in an entertaining manner; the intended message can be presented in an entertaining way. For example, you will notice that many airlines are offering safety instructions in enjoyable ways that are sometimes linked to playing football.

2. The field of promoting social relations: The technical revolution has made many individuals (especially the new generation) enter into technical isolation rather than being involved in various experiences of life that help their personality to fully mature. It is not easy to extract individuals from this isolation only if you provided them with a very enjoyable alternative beyond the pleasure of having - the world in a small device - between his hands. This is can be easily achieved by interactive entertainment activities because it is something that can never be found in the individual technology.

3. The field of sports culture and health awareness: Governments adopt supporting sports fields for many reasons, including supporting public health and positive life of people, fighting the emptiness, make their time busy and direct their energy - especially young people - in useful activities.

However, the majority's thinking is still confined to traditional sports, or just watching famous sports such as football. Entertainment can intervene to make qualitative shifts in this field, and take it to very wide vistas.

1. The field of education and skills development and the spread of culture and knowledge: At a time when many of the concerned educational bodies in most countries of the world are facing a challenge to respond to the large number of communities complained that education is still in traditional ways.

Entertainment can interfere to meet the aspirations of both parties in an amazing way and can even make a big shift in the field of talent discovery at an early age; as it provides many means to develop individual and collective skills and creates qualitative projects that contribute to the transfer of knowledge and improve the culture of community.

Entertainment will not stop at that;

As it can intervene and aptly succeed in activating volunteering work.

 It can achieve great results in the rehabilitation programs.

It provides many opportunities to spend time and work for the elderly in the community, as well as for young people and adolescents.

Entertainment is a wide world and an ocean full of pearls that decorate each area in which takes part. In each area, we will have an article dedicated to explaining how to engage entertainment in it and to increase success in achieving its goals and objectives.

Dr. Mohammed Bin Yahya Al- Mufarreh

Innovator and founder of  (On-demand Entertainment )