One day my daughter Doaa and my son Diaa - God save them - asked me to participate in the program of learning mathematics through the Chinese counter (UC Mas); It is an entertainment style different from the usual study, it aims to develop the skills and speed of calculation among learners, especially children. After few months, they participated in the international competition of 2016 in Dubai and Doaa won the first rank and Diaa won the third one, at the level of the international countries competing with more than four thousand competitor.

The revolution against traditional education (based on memorization and the imposition of theoretical aspects at the expense of life and practical aspects) has been imposed on educational institutions, decision-makers, and parents to adopt different approaches to make education more interactive, efficient and capable of achieving educational goals. (gaining new information, instilling worthy behaviour, and eliminating negative conduct and changing tendencies and convictions)

Education through entertainment or Edutainment's education style has been remarkably prominent in this direction.

Edutainment is a term used to refer to education using the means, forms and activities of entertainment to make the learning process for adults and children equally less difficult and enjoyable, and the ability to receive and understand with a sense of joy and suspense away from the seriousness and strict of most lessons, methods and forms of education.

"In every real man a child is hidden that wants to play" says Nietzsche. As human beings, we love fun and play; it is our nature.

A number of studies have been conducted on the effects of playing in raising the level of educational attainment and it shows that games, if they are well planned, organized and supervised, establish an effective method that far exceeds the disadvantages of traditional learning and combines learning, creativity and the motivation to fully use his mental capacity, thus, understanding becomes easy and fast. It encourages thinking, creativity and acquiring new skills, where he can use the new educational tools, experiences and methods as well as fun activities in the explanation instead of using the textbook as the first enhances the focus of the learner, occupy all the senses and promotes the principle of participation and exchange of experiences among the participating members.

Moreover, games are an educational method that has its theoretical roots in world-class universities; its practical applications are seen in training courses, and classrooms in Western schools. In particular, according to a study by Harvard University, education combined with play and entertainment can have a positive impact and more productive results on the professional and personal level of the learner.

Statistic published by the University of Claremont in 2013: On the "Creative Education Foundation" website confirmed that education through entertainment directly contributed to raising students' achievement by 85% in subjects that rely on mental concentration such as mathematics, English language and artistic expression. According to the statistic, the concept of creative education depends in its application on motivating students and developing their talents. It also depends on providing an interactive environment that enables the child to fully understand the educational subjects, develop his abilities, promote his leadership spirit and motivate him to make decisions and enhance his self-confidence at the same time.

There are various models and wonderful initiatives in the field of education through entertainment all over our country and our Arab homeland.

However, the majority of them lack the methodology and lack of documentation that allows them to be converted into a familiar knowledge, which may require a high-level initiative of those involved in the decision-making process of education in governments with a view to adopt these initiatives, choose the best ones and combine them with the regular educational curricula.

I conclude this article with the Australian Initiative model of Ian McKellar “TheJuggle Box”, which in the mid of 2010 has travelled a to visit several schools in the United Arab of Emirates to offer educational presentations aimed at increasing the awareness of multiple segments of students about their health, ethics and study;  "What I'm doing is making comedic presentations that are purely educational," he said during which. "In preliminary schools, I presented the character of the chef, through which I convince children to eat healthy foods, encourage them to adopt healthy habits in their life, in a new funny way.

His performances were not based on the use of technology, such as computers and Internet for educational purposes, but were replaced with tools that are used in the school daily performances, and it was not recorded so that they would be able to watch it via DVD.

Dr. Mohammed Bin Yahya Al- Mufarreh

Innovator and founder of  (On-demand Entertainment )