Research Abstract Dr.  Mohammed bin Yahya Al Mufarreh

Creator and founder of the Entertainment Development Research Center.

(The core Abstract)

Also, it became possible to make orders for meals at your place in addition to online shopping at any time. 

Companies such as Ober and Karim have also made it easier for us to get transportation service almost at any time and at any place.

Coffee is available almost everywhere.

Most services can be ordered via phone. 

Is it now timely to: to provide the direct entertainment means and services that would make us happy and benefit us: 

For everyone, at any time, and place, at an economic cost?!

(Dramatic introduction)

(Entertainment) is a shared desire by people in need of different races, ages and affiliations. 

It helps to consolidate social relations among them.

It allows learning and learning about other cultures in a wide range, because it is an acceptable and enjoyable optional activity for the individual (and group).

So it is overlapping with all aspects of life, and not just a waste of time.

(Scene 1)

When (Booking.com) started, it became easy to find a hotel reservation at any time and information became available to you to choose what you want according to price, place and level. 

We can consider this service as (the first generation) of services that are met on demand.

When (Amazon.com) and its subsequent projects like (Souq.com) started, it became easy to shop at any time and to choose what you wanted to buy at a clear price, valuation and payment system as well as to be delivered at a specific time. In addition, it gives you the chance to present and sell, if you are an organization that sells products.

We can consider this service as (the second generation) of services that are met on demand. 

When Uber, Careem and other companies like them have been started, they changed the rules of the market; they created a new reality in which you can find a car easily. At any time, at a reasonable and reliable cost, and you will avoid negotiating the price, fear of poor service or otherwise. 

In addition to the fact that you will find the opportunity for self-employment and increase your income as an individual according to specific requirements, at any time as well.

We can consider this service as (the third generation) of services that are met on demand.

(The fourth generation) launching  :

On-Demand Services in the entertainment sector can be launched to deal with many phenomena - and recurring challenges - in our daily lives. The most important of which are the following phenomena and challenges: 

* The phenomenon of high cost of getting entertainment, the difficulty of finding a time when you can be happy with your family or friends. 

* The phenomenon that many of the available entertainment options are often incompatible with our wishes and needs related to age, sex, the nature of our career and interests. We are not able to control the time, place and cost. In addition, many people who have exceeded - childhood - do not find the means and opportunities for entertainment that are suitable for them. 

* The phenomenon that many of the talented and skilled people do not find jobs that are suitable for them. Although many of the successful people in their work depend on their skills and relationships more than their specialization. The problem is that a large number of specializations today are facing the problem of the lack of job opportunities for graduates of the same specialization. 

* The phenomenon that many of the governmental assets of recreational nature are almost disabled or not in their best form, such as public parks, youth centers, sports clubs, beaches and others. 

Behind-the-Scenes (One world instead of Two).

Upon  studying and analyzing a number of phenomena mentioned above, we find that our daily life is divided between two worlds: 

The first world: 

(The world of productivity) this means that while we are at home, school, work, hospital and other places where we grew up knowing that we must abide by specific laws and restrictions, and that such restrictions are the only way to reach the important results and objectives; such as academic excellence, family discipline as well as to maintain daily working time and so on. 

The Second World: 

(The world of happiness) which is connected to our minds – as a result of what we grew up on - that it comes only when we feel free from the restrictions of the world of productivity. This can be achieved when we go to the market and amusement parks, beach, celebrations and sports club, as well as when we spend time with friends and in celebrations, theater and so on.

(The question that arises) is: 

Can we live our daily life in one world that combines happiness and productivity together?

(Last Scene) 

The concept of (on-demand entertainment) should go on to create a new reality; in which

You can find entertainment facilities at any time determined by you;

wherever you are;

at a reasonable rental cost as there is no need to buy always;

in addition to the possibilities of evaluation, quality assurance, reliability and continuous development; 

and you’ll find the person who teaches you or shares the same interest and interactive fun with you.

The concept of (on-demand entertainment) should go on to create a new reality should be launched to

make it available for each person and organization, without any complicated conditions - the possibility of self-employment. It shall be launched to increase their happiness, their relationships, community participation, and their financial income and give them the chance to participate in the recreational investment session at the time and place that suits them and in accordance with their requirements and the needs of their community. It should be started to create new vistas in which individuals, social organizations are the investor, supplier, customer and service provider.

The concept of (On-Demand Entertainment) is considered to be the "Future Factory", which produces supernatural power that is the fruit of fusion of (talent and human capacity) with the (scientific disciplines) along with the (technological revolution). It draws a map to reach the parallel world:  (A world of entertainment) in which happiness and productivity are merged together. 

(On-Demand Entertainment Revolution) 

 (Entertainment) offers opportunities for discovery, Distinction and knowledge in future life (for young people and youth) and opportunities for balance and pleasure (for adults and grown-ups). 

 (Entertainment) provides valuable alternatives at the expense of traditional alternatives such as the development of various and many places, activities and entertainment programs that would motivate and promote tourism and various services.

 (Entertainment) is an ideal way to develop the educational aspect and support the educational process as well as to create a successful model based on positive skills and enhancing values. It will also promote the dissemination of beautiful and constructive ideas in society. 

 (Entertainment) contributes to the discovery of talents and professional abilities, development of performance and behavior. It helps also in qualifying leaders and planners in various working environments.

 (Entertainment) opens the vistas of innovation, creativity, diversification and development of services to the public and private sectors and all segments of society to enrich intellectual, economic and social mobility. 

(Entertainment) contributes to the production and provision of more materials and programs that go in line with the desires of individuals and groups in the media sector.

(Entertainment) opens more opportunities and channels of investment and job opportunities and opportunities for self-employment (initiators and investors).

 (Entertainment) helps in the transfer and exchange of expertise, experience and knowledge specialized and public, which in turn contribute to reach the levels of success and global standards in various fields. 

Dr. Mohammed Bin Yahya Al- Mufarreh

Innovator and founder of  (On-demand Entertainment )