Theory of Entertainment Science

Dr.  Mohammed bin Yahya Al Mufarreh

Science has been developed from the early ages of humanity. It has passed through stages over the ages and human civilizations…

Starting from (the stage of theoretical science) that has begun as merely observation, discovery and explanation without the participation of human beings,

till (the stage of  empirical science) where experience based on senses and testing and then measuring on this experience. The starting of this stage is credit with Muslim scientists like: Jābir ibn Hayyān, Al-Farabi, and Ibn Sina.

The natural phenomena have been firstly introduced to the laboratories by them. They studied chemistry, physics, medicine, mathematics, and laid the ground for the world of experiments. Later,  Sir Isaac Newton, the maker of the history of the Second Scientific Revolution, who discovered the law of gravity and the laws of motion, and that the universe is governed by fundamental laws that make us follow the scientific approach. And ever since then, Scientists have created in every field and life has changed rapidly with the discovery and application of quick and sequential theories. 

Then, (the stage of Comparative science) launched by the genius Einstein and made the biggest revolution in the history of science, stating that (There is no absolute science, but everything is subject to relativity through his theory called time, which means time and place). This theory is still the most widespread in the world of scientific development.

Man is curious by nature; he made experiments and discovered many laws of the universe and life. He is still seeking scientific discovery and development with no end..  Scientific development has grown very rapidly and the duration of discoveries has been shortened from centuries to decades and from decades to years. 

Thus, science in progress does not stop.

Human beings needed maps so it has been invented through ages starting from the age of Pre-Blogging. It has become an independent.  The first integrated map was made by ‎Al – Idrisi. Now, we have Google maps which can serve almost everyone. 

The world needed oil and its role has been maximized. So (Petroleum Engineering science) appeared as an independent sector in the Applied Engineering in 1914 and achieved great vistas, including the drawing of economic reserves of States that are still underground.

The world needed to develop technology. Computer science and information technology emerged till we reached the age of industrial intelligence. Humanity moved to very distant vistas in a very short period of time.

Many variable needs have emerged with the rapid development and it there was no science to meet such needs of high flexibility that would enable it to develop human life and develop with it. 

Therefore, the researcher Dr. Mohammed bin Yahya Al Mufarreh has created the theory of “Theory of Entertainment Science” which can meet the challenges and repeated phenomena as well as meeting the renewable demands and desires of multiple human at an accelerated pace, which cannot be done through the known science such as; the increasing phenomenon of rejecting the traditional learning methods and the increasing interest towards (education by entertainment), and a number of phenomena and needs to be presented below.

(Theory of Entertainment Science ) a new sector to meet the demands of mankind in the 21st century and the  coming ones. 

(The theory of entertainment science) a new specialization and path that has sufficient flexibility to meet human desires that are renewed rapidly in short periods of time?!

(The theory of entertainment science) discusses and addresses the treatment of human phenomena that arise as a result of the technical revolution and rapid development.

(Entertainment Science) can be independent ,and can be integrated with the other various sciences to be more flexible and adaptable to the changes of time and place in addition to vistas and future prospects. 

Renewable (Phenomena / Demands / Desires) in the 21st century:

First: (phenomenon) Many adults do not find the appropriate entertainment programs at the right time, place and at the right cost, so most of them suffer from confusion and emptiness. They do not know what to do in many times. Especially, since many of the entertainment options available to individuals who are over-age (young and old) are often incompatible with the desires and needs associated with their age, gender, career and diverse interests. They often cannot control its time, place and cost.

Second: (phenomenon) high financial cost to get a lot of activities and entertainment. Despite the apparent abundance of entertainment tools and programs in each community.

Third: (phenomenon) many (individuals) do not know the talents they actually have. The talent may fade away, or the talented person will be aged before discovering its existence, as well as its development and utilization. Many of them do not know the types of talent despite all disciplines and cognitive momentum.

Fourth: (phenomenon) widening the gap in the labor market based on the following examples:

Many of those who have talents / skills / and (sports / technical / scientific Sports Capabilities ... etc) do not find jobs that suit them.

Many of those successful people in their businesses rely on talent / skills / abilities rather than scientific specialization.

Many job applications require the study of specific scientific disciplines, although a large number of new jobs are not linked to such disciplines. In addition, a number of disciplines do not have sufficient opportunities in the labor market. 

Fifth: (Phenomenon) rejecting the traditional means and ways of education and the refusal to go to (classes of education and training) which adopt methods that appear to be much older than the spirit of modern technologies. Sixth: (Phenomenon) the poor return of the economic, investment and social of many of the governmental assets and (projects) of recreational nature, which in general may be almost disabled or not in full shape, such as public gardens, youth centers, sports clubs, extended beaches, desert oases, etc.

Seventh: (Phenomenon) increasing the number of projects that adopt entertainment in achieving the goals of various sectors such as treatment and rehabilitation of patients, volunteerism, media, health and spread of sports awareness, etc.  After the presentation and study of such phenomena,

Dr. Mohammed Bin Yahya Al-mufarreh stressed that the entertainment sector is capable of dealing with them; as 

(Almost everything one does to enjoy and feel happy is considered to be entertainment)..

And more than that: (not car industry, steel, nor banking services, but just entertainment is considered to be driving the world economy). 

Michael Woolf began his book on the entertainment economy that dealt with statistics and information about the magnitude of this economy and its impact by this phrase.

Woolf emphasizes that the entertainment component controls all people's choices: shopping malls where they go shopping, fast food restaurants where they have their lunch, the type of sleepwear they buy for their children, and the airlines in which they decide to travel… Woolf asserts that entertainment is not a luxury, it is an essential need; it is equally important to the importance of education and health services that take much of the attention of governments alike in developing and industrialized countries and play a major role in shaping political direction and social stability. 

Therefore, taking into account the great impact of entertainment and the intersection between entertainment and all the aspects of our lives. It is very important to come out of the entertainment of the shadow, and give it the rightful place, with no exaggeration and with no negligence as well as directing it to live in a unified and harmonious world that would bring to us happiness and productivity that are linked to the life goals of each individual. 

(Entertainment): is a shared desire by people of different races, ages to their different races, ages and affiliations. It helps to consolidate social relations among them. It gives them the chance to know and learn about other cultures widely.. It is an acceptable and enjoyable voluntary activity for the individual (and group). Also, it is associated with social, cultural, educational, mathematical, behavioral and many other values. Therefore, it is intertwined with all the aspects of life, not just a waste of time. 

(The theory of entertainment science) cannot be considered as a purely theoretical science, because its goal is to contribute to the solution of many of the phenomena and challenges faced by humans for many reasons, including rapid development. Therefore, it interferes with other sciences as a mean to make them more influential. It is a science that comes out of the human experiments and life variables and goes to the halls of science to complete its aspects theoretically. It addresses the challenges that are not solved by other sciences or most of the other existing disciplines.

(The theory of entertainment science) has the courage to collect original principles that contradict the reality of today. Entertainment, which (many people) consider as a waste of time, is presented to be the essence of human construction and the way of future life.

(Entertainment science) makes you enjoy and advance your thinking, talents and abilities. Entertainment is not for leisure, but it is a pleasure based on real value. 

(Entertainment science) is the decision we take instead of keep waiting for a future that we hope to be beautiful, we make it. 

(Entertainment science) amazes the world by redefining science and arts totally. The causes and models work slowly and not by supernatural acts.

(Entertainment science) will transfer people to areas and patterns that are quite non-accustomed to them.

(The theory of entertainment science) directs human beings to work. So that the programs, services, projects and entertainment are on-demand;

(On-Demand Entertainment). It creates a new reality in which man finds the means and services of entertainment at any time and place of his choice, and at an appropriate cost in addition to services that covers all aspects. It will provide each individual and institution - without any complex requirements - with the possibility of self-employment, and create new vistas in which individuals and institutions of the community are the investor, supplier, customer and service provider.

Dr.  Mohammed bin Yahya Al Mufarreh

Innovator and founder of  (On-demand Entertainment )